Chatbot: A programmed system that responds to common customer questions Customer satisfaction (CSAT) survey: A tool that measures how products and services supplied by a company meet or surpass customer expectations Customer service: The advice and support a company provides to its customers before, during, and after a purchase Dynamic remarketing: A process that allows […]
Abandoned cart email: A follow-up email sent to customers who added an item to their cart but didn’t complete the purchase Alt text: A brief, written description of an image with the primary purpose of assisting individuals who are visually impaired BOPIS: An acronym for “buy online, pick up in store” Brand evangelists: Customers who
A/B testing: A method of testing where two versions of content with a single differing variable are compared to determine which yields better results Artificial intelligence (AI): A field developing intelligent machines and software that simulate human thought or work Area chart: Represents data in the same way as a line chart, but with the
A/B testing: A method of testing where two versions of content with a single differing variable are compared to determine which yields better results Accessibility: Considering the needs of people with disabilities when products, services, and facilities are built or modified, making them usable by people of all abilities Acquisition email: An email sent to
Transaction disputes can happen from time to time. One way to help avoid cases is to understand some of the most common problems that customers face. The most common reasons for an order going wrong are: Item Not Received (INR) Your buyer didn’t receive an item they’ve ordered and paid for. Significantly Not as Described
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Have you received a notification that your website might have been compromised? You suddenly remember that strange attachment from your bank you unknowingly opened, or that plugin you’ve been meaning to remove. Regardless of the cause, your next steps to repair and secure your website are extremely important to avoid any serious consequences. Step 1.
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When running a google ad there are certain sizes that you may need to use. These graphics will help to attract more users to your ad. Rectangle Minimum size: 600 x 314 pixels. Recommended size: 1200 x 628 pixels. Max size: 4096 x 4096 pixels. Square Minimum size: 300 x 300 pixels. Recommended size: 1200
Local SEO or otherwise know as local search engine optimisation. Is where you list your business on local sites. This then gives your web site and business more credibility and more traffic. Most of the listings are free listings, some may have a fee or may require a fee to upgrade to additional services. Directory
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The stating point of a digital strategy is your internet security. You need to ensure that all your devices like mobiles, tablets, laptops and computers are secure. A breach on any of these devices can effect your business and downtime. Some applications that can help you with your online security are: – ESET – Kaspersky
When you make use of images or artwork on your web site or social media pages you must be aware that images that you download off the internet may have a copyright. It is important that you make use of royally free images these can also be called stock picks. The following 4 sites you
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