Citations Tool search engines use to trust that a local business is an appropriate place for which users are looking Content Optimizing Process of improving the quality and relevancy of a website’s content Google trends Keyword research tool that lets you type in different keywords to find out information about how that keyword is being …
A/B test Marketing tactic that compares two creative options to determine the one that performs best Advocates The people in your community who are the pacemakers and trendsetters and wield large influence over the network Buffer A management tool that lets you send out and schedule social media posts Content Everything an organization uses to …
Brand A feeling or an emotional experience A promise you make to consumers when they do business with you. Brand Values Key behaviors, or virtues of the brand, that need to be expressed consistently day in and day out. Taken together, these values form the essence or theme of the brand. Brand Drivers Detailed and …
