Chatbot: A programmed system that responds to common customer questions Customer satisfaction (CSAT) survey: A tool that measures how products and services supplied by a company meet or surpass customer expectations Customer service: The advice and support a company provides to its customers before, during, and after a purchase Dynamic remarketing: A process that allows […]
Abandoned cart email: A follow-up email sent to customers who added an item to their cart but didn’t complete the purchase Alt text: A brief, written description of an image with the primary purpose of assisting individuals who are visually impaired BOPIS: An acronym for “buy online, pick up in store” Brand evangelists: Customers who
A/B testing: A method of testing where two versions of content with a single differing variable are compared to determine which yields better results Artificial intelligence (AI): A field developing intelligent machines and software that simulate human thought or work Area chart: Represents data in the same way as a line chart, but with the
A/B testing: A method of testing where two versions of content with a single differing variable are compared to determine which yields better results Accessibility: Considering the needs of people with disabilities when products, services, and facilities are built or modified, making them usable by people of all abilities Acquisition email: An email sent to
Citations Tool search engines use to trust that a local business is an appropriate place for which users are looking Content Optimizing Process of improving the quality and relevancy of a website’s content Google trends Keyword research tool that lets you type in different keywords to find out information about how that keyword is being
A/B test: A method of testing where two versions of content with a single differing variable are compared to determine which yields better results Accessibility: Refers to considering the needs of people with disabilities when products, services, and facilities are built or modified, making them usable by people of all abilities Ad auction: A process
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Brand A feeling or an emotional experience A promise you make to consumers when they do business with you. Brand Values Key behaviors, or virtues of the brand, that need to be expressed consistently day in and day out. Taken together, these values form the essence or theme of the brand. Brand Drivers Detailed and
