Tool search engines use to trust that a local business is an appropriate place for which users are looking

Content Optimizing
Process of improving the quality and relevancy of a website’s content

Google trends
Keyword research tool that lets you type in different keywords to find out information about how that keyword is being typed into Google

Word or phrase used in a search query

Keyword Attributes
Characteristics to consider when choosing keywords; include relevance, search volume, and competition

Keyword Research
Technique used to SEO professionals to determine the search terms people use; valuable marketing tool

Moz Keyword Explorer
Keyword research tool that suggests related keywords and gives an idea of what types of sites and content are currently holding the top spots

Tool search engines use to analyze all the web pages to find the best matches to a search; use a lot of different factors including content and code

Search Engine Optimization; process of making improvements on and off your website in order to gain more exposure in search engine results; leads to more visitors finding you for the right reasons

Search Engine Results Pages; results of a search; typical search results in 10 different pages or “Ten Blue Links”

Source: LinkedIn Learning SEO Foundations With David Booth