Citations
Tool search engines use to trust that a local business is an appropriate place for which users are looking
Content Optimizing
Process of improving the quality and relevancy of a website’s content
Google trends
Keyword research tool that lets you type in different keywords to find out information about how that keyword is being typed into Google
Keyword
Word or phrase used in a search query
Keyword Attributes
Characteristics to consider when choosing keywords; include relevance, search volume, and competition
Keyword Research
Technique used to SEO professionals to determine the search terms people use; valuable marketing tool
Moz Keyword Explorer
Keyword research tool that suggests related keywords and gives an idea of what types of sites and content are currently holding the top spots
Relevance
Tool search engines use to analyze all the web pages to find the best matches to a search; use a lot of different factors including content and code
SEO
Search Engine Optimization; process of making improvements on and off your website in order to gain more exposure in search engine results; leads to more visitors finding you for the right reasons
SERPs
Search Engine Results Pages; results of a search; typical search results in 10 different pages or “Ten Blue Links”
Source: LinkedIn Learning SEO Foundations With David Booth